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Sunday, March 27, 2016

The Failure of Digital Games

Guozhuoyan Zhang

Microsoft has released a series of policies in order to generalize the full digitalization of games in 2013. The core regulation was the 24 Hour Check-In DRM policy. Microsoft required that every XBOX ONE console needed to be registered by the internet check and it would be blocked if it has not connected with the internet in every 24 hours.

The reason behind this shockable policy is sufficient. It is more difficult to crack physical games and DLCs content because of physical and sophisticated anti-piracy operation. However, once the s
ystem of console was cracked, any digital games in this system would become available. Most importantly, if the system bottom frame was cracked, any updates on the system could be replaced by the crackers and Microsoft would lose any control on this console.

With the 24 Hour Check-In DRM policy, there were lots of specific policies were released at
that time. Like the second-hand transactions of games are seriously limited. They were only allowed to trade for once and both side of this transaction should keep the friends relationship over 30 days before they are trading.

Those policies has rubbed many people of different fields in the world. But Microsoft spoke for itself with a tough attitude. One of an Xbox Chief claimed that if you can't get online, don't buy an Xbox One.

Some of the advantages that you get, of having, a box that is designed to use an online state, so, that, uh, to me is the future-proof choice, and I think people, could've arguably gone the other way if we didn't do it and fortunately we have a product for people who aren't able to get some form of connectivity, it's called Xbox 360.
if you have zero or unreliable access to the internet, that is an offline device, I mean, seriously, when I read the blogs, and thought about who's really the most impacted, there was a person who said 'hey, I'm on a nuclear sub,' and I don't even know what it means to be on a nuclear sub but I've gotta imagine it's not easy to get an internet connection.

Sony has released its evaluation in a statement that the PS4 will play used games without any restrictions or authentication. PS4 owners will not have to connect to the internet in orde
r to continue playing games.

Then the Microsoft management summit felt that a disaster is imminent. Don Mattrick was the President of the Interactive Entertainment Business at Microsoft. Generalizing the full digitalization of games is mostly his proposal. However, Don Mattrick had to leave Microsoft and his successor reversed all of the digital policies and learned from Sony.

It’s too late to mend. This storm of digital games and high price of XBOX ONE leaded to the failure of the gaming market in USA. Over 10-year elaboration of Microsoft XBOX has be wiped out in a day.

Work Cited:
http://www.blogcdn.com/www.engadget.com/media/2013/06/psused.jpg
http://media.gizmodo.co.uk/wp-content/uploads/2013/06/xbox-one-360.jpg
https://i.ytimg.com/vi/bTAKSBvuT-A/maxresdefault.jpg

"Gamers Without Internet Can Stick With Xbox 360, Says Microsoft". IGN.
"Your Feedback Matters – Update on Xbox One". xbox.com.
"E3 Expo 2009: Don Mattrick". microsoft.com. Microsoft.

1 comment:

  1. As an Xbox one player, it was interesting to see you talk about this topic. To agree with what your post was about, I have been playing Xbox for about 10 years, and with all the things they wanted to implement, I was ready to purchase the PS4, but with a last minute change to all of the bad choices they were going to make, they ended up keeping the good things and dropping the bad, so I did buy the Xbox One. Your article was a quick read with information that a lot of people actually care about. You may want to express these decisions and maybe add some statistics behind the results of these topics.

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